2016-07-03 Penrose Care Stephenson-Padron Hampstead Summer

Penrose Care raises dementia awareness at the Hampstead Festival

Belsize Village, London – Penrose Care is pleased to announce that it distributed at least 65 living with dementia guides or £4.99 each free to the public at the 2016 Hampstead Summer Festival Big Fair held on Sunday, July 3, 2016.

As an ethical provider of home care, Penrose Care sees it as its civic duty to play its party in helping raise awareness of dementia in our community.

“The free distribution of ‘First Steps to living with Dementia’ by Dr Simon Atkins was an idea generated by our co-founder Dr Matthew Knight, as a means of assisting people to better manage dementia with respect to lifestyle knowledge and also to help make them aware that professional care providers like Penrose Care are there to support them to stay living at home as the disease progresses via the provision of dementia care in people’s own homes.”

Penrose Care also acknowledges the supportive comment by Finchley & Frognal Councillor of Camden Council Gio Spinella regarding the public service nature of the dementia guides distribution:

2016-07-03 (Gio Spinella) Tweet Penrose Care Dementia

Camden Council Cllr Gio Spinella of Finchley and Frognal tweets out support for Penrose Care’s dementia awareness initiative.

“I found particularly positive the great number of festival attendees who told me they received a booklet from the 2015 festivals as well as some folks who came to get a booklet because they were praised by others who already read our free booklets from last you,” said Mr Stephenson-Padron. “Penrose Care intends to continue the program in the following years.”

2016-07-03 Penrose Care Coco Lee Parrot Rudy

Penrose Care friend Coco Lee the African Grey Parrot greets her friend Rudy at the Hampstead Summer Festival Penrose Care stall.

2016-07-03 Penrose Care Stephenson-Padron Hampstead Summer

Penrose Care’s Robert Stephenson-Padron manning the Penrose Care booth at the Hampstead Summer Festival.


Media Contact

Penrose Care

Robert Stephenson-Padron


0207 435 2644

About Penrose Care

Penrose Care is an ethical provider of home care services London, United Kingdom to adults with disabilities and elderly persons, including those with dementia.  The company operates upon a fundamental belief that to promote a caring workforce, the organisation itself must be caring. As the pioneer of ethics in home care in the UK, Penrose Care in 2012 became one of the first four providers in the country to become an Accredited Living Wage Employer and in 2013 the first independent sector provider to be compliant with Citizens UK’s landmark Social Care Charter.

Penrose Care’s ethical approach promotes higher quality social care workers and low staff turnover which in turn results in excellent care. Penrose Care is headquartered in Belsize Village, north London and was founded by Robert Stephenson-Padron, a healthcare research analyst, and Dr. Matthew Knight, a hospital physician.

About the Hampstead Summer Festival

A fun and colourful street party with a fabulous carnival atmosphere, the Hampstead Summer Festival Big Fair draws crowds of tens of thousands. Over 100 stalls line a bustling Heath Street, London NW3 to a backdrop of live music and street entertainment, a traditional fun fair, street circus, and family attractions. The festival stages give a platform to established and emerging local talent from the music, theatre and dance scenes. From hip hop and contemporary performances to the classic and traditional, there’s an eclectic programme that’s sure to appeal to all.

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