Penrose Care

Promoting ethics in social care via social media Part 1

Penrose Care has teamed up with St John’s Hospice in St John’s Wood NW8 and Mestizo Mexican Restaurant in Camden / Euston to help expand Penrose Care’s social impact capabilities on social media.

As the first part of our campaign, we’ll be focusing on attracting new Twitter followers. When our Twitter account (or @PenroseCare) achieves certain follower levels, we’ll do something special:

500 Twitter followers: For our first 500 Twitter followers who also retweet our Tweet or Tweets promoting this campaign, we’ll enter them into our Dinner-for-Two Raffle for a meal at Mestizo Mexican Restaurant. See Terms & Conditions below for more details.

1,000 Twitter followers: Once we achieve 1,000 followers, Penrose Care will donate £100 to St John’s Hospice, a fellow champion of dignity in care.

Penrose Care, London’s ethical home care provider based in Hampstead, north west London, is committed to providing excellent homecare with compassion underpinned by a variety of ethical practices such as paying our support workers the London Living Wage including for travel time spent between client homes, providing top-of-the-range training, and maintaining a generous occupational sickpay scheme. Penrose Care strongly believes that upholding these ethical practices is fundamental to being able to consistently provide high quality care at home to the elderly and non-elderly adults with disabilities we serve.

As a demonstration of its committment to ethics, Penrose Care was one of the first four home care providers in England in 2012 to become an Accredited Living Wage Employer out of nearly 7,000 agencies. Today, Penrose Care is one of four Accredited Living Wage Employers in London’s home care sector out of over 1,000 providers. Further, Penrose Care is proud to be the first independent sector home care provider in England to be compliant with Citizens UK’s landmark Social Care Charter, an ethical pathway for social care providers, including care homes and nursing homes, as well as home care providers.

While we are committed to achieving these aims within our own remit, we believe it is our duty to promote ethical practices in social care to the public and those providers who operate outside of our immediate remit. Hence our commitment to social change through such channels as social media.

Thank you for your support!

About St John’s Hospice

St John’s Hospice, an independent charity located within the Hospital of St John’s and St Elizabeth in St John’s Wood, provides free specialised palliative care to more than 2,000 terminally-ill patients and their families every year.

About Mestizo Mexican Restaurant

MESTIZO is the concept of a group of Mexicans to bring to London a restaurant-bar offering a fine and authentic Mexican cuisine. The name MESTIZO suggests “mezcla” or “fusion”, a term that was utilised principally to designate the descendents of indigenous Mexicans with Spaniards. Our mission at MESTIZO is to bring to London the best that Mexican food has to offer.

Terms & Conditions for Dinner-for-Two Raffle


Participation in Penrose Care’s Dinner-for-Two Raffle is free of charge. Entry is open to persons who are residents of Greater London, 18 years and above in age, and 1) is a person or organisation that is one of the first 500 followers of @PenroseCare on Twitter and 2) retweets one or more of the Tweets @PenroseCare generates to promote this campaign and that includes a link to this web page describing the campaign and this raffle.

Should an organisation win the raffle, they must choose a recipient of their organisation who is a resident of Greater London and 18 years of age or above.

The raffle is not open to Penrose Care employees or those actively involved in the management of the raffle.


The prize will be a £75 voucher with a 30-day expiry for a dinner-for-two, at the following restaurant:

Mestizo Mexican Restaurant

103 Hampstead Road

London NW1 3EL

020 7387 4064

Proof of identity and age may be requested.

By accepting the prize, the winner agrees that Penrose Care Ltd and Mestizo Mexican Restaurant can use the winner’s name and photograph for promotional purposes. Winners may be asked (and agree to) provide a photograph and be photographed if required, and provide comment on being selected as a winner, which may be used to promote future Penrose Care raffles.

Draw date: Within 10 days of @PenroseCare achieving 500 followers. If not achieved by 30 June 2014, the raffle shall cease and not take place.

The draw shall be a random selection of those Twitter followers that qualify.

Unclaimed prize: The winner shall be notified by a Twitter message and then asked to call Penrose Care on 020 7435 2644. If the winner does not claim their prize within 10 days of being informed or if they notify Penrose Care that they are not eligible, the raffle shall be re-conducted as soon as is practicable.

Promoter: Penrose Care Ltd, 9 McCrone Mews, Belsize Lane, London NW3 5BG.

By retweeting a Tweet of @PenroseCare including a link to this page, you agree to these terms and conditions.

The raffle draw is subject to the laws of England and the jurisdiction of the English courts.

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