Belsize Village, London, UK: Penrose Care was honoured Thursday night, November 9, 2017 to receive international recognition for its pioneering work in integrating ethical labour practices into home care at the 2017 Global Over 50s Housing Awards. Penrose Care was recognised as the “The Most Outstanding Homecare Provider in the World.”
Social care labour practices tend to be poor both in the UK and abroad and Penrose Care has over the years received research delegations from Canada and Japan to learn about Penrose Care’s ethical labour practices, how Penrose Care makes them possible financially, and how it leads to better social care outcomes. Penrose Care has been involved in various labour and social care reports and studies including from the University of Strathclyde (Scotland), Itami City Council (Japan), the Equality & Human Rights Commission (UK) and most recently, The New Policy Institute.
Penrose Care’s ethical workplace practices include paying the London Living Wage, a voluntary wage rate set by the Mayor of London once a year which is meant to be the lowest a person can be paid to still live a decently quality of life in London (currently £10.20/hour vs the mandatory National Living Wage of £7.50/hour); an Occupational Sickpay Scheme that allows workers to receive full pay for up to 10 days a year so workers do not feel compelled to work go to work when sick – supporting public health; free taxis home for workers going home late at night to help ensure their safety and give them that extra boost of relaxation; and a variety of other labour initiatives.
Long-time international labour specialist, Jerald Zellhoefer, a former American social worker and European Representative of the AFL-CIO based in Paris, France and member of the International Labour Organisation from 1991-2010 noted upon learning of Penrose Care’s award, “Penrose Care is a strong supporter of Living Wage which in the social care sector in a country with an aging population is especially important. Dignity for patients and care givers can never be secondary issues.”
Following receiving the award, Penrose Care managing director said, “The Penrose Care team is once again honoured and humbled to be recognised for our especially caring ethos, which covers both our staff and the vulnerable persons we support to live independently in their homes.”
Mr. Stephenosn-Padron continued: “Penrose Care’s core innovation is an adherence to a timeless truth – that the dignity of man and woman is superior to all other aims. With these guiding values, we have been able to attract and keep special individuals with a vocation to care. And by allowing them to pursue that vocation, we have been able to help the elderly and disabled persons we support live more fulfilling lives.”
Nikoletta Makouli, a senior care worker at Penrose Care who attended the awards ceremony in London at the Courthouse Hotel, said following the award: “We are not only a team because we work together, we are a team because we respect, trust and care about each other. Proud to be part of this company Penrose Care.”
Various other countries were represented at the awards ceremony including organisations from Australia, Canada, India, Italy, Mexico, Thailand and the USA.
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About Penrose Care
Penrose Care is an ethical provider of home care services London, United Kingdom to adults with disabilities and elderly persons, including those with dementia. The company operates upon a fundamental belief that to promote a caring workforce, the organisation itself must be caring. As the pioneer of ethics in home care in the UK, Penrose Care in 2012 became one of the first four providers in the country to become an Accredited Living Wage Employer and in 2013 the first independent sector provider to be compliant with Citizens UK’s landmark Social Care Charter. Penrose Care was named the Living Wage Champion for the London region in 2016 by the Living Wage Foundation.
Penrose Care’s ethical approach promotes higher quality social care workers and low staff turnover which in turn results in excellent care. Penrose Care is headquartered in Belsize Village, north London and was founded by Robert Stephenson-Padron, a healthcare research analyst, and Dr. Matthew Knight, a hospital physician.
About the Global Over 50s Housing Awards
The Global Over 50s Housing Awards (“Global Awards”) are now in their seventh year. They were created to celebrate and reward the best individual and company performances in Seniors Housing/Care Trends, Healthcare Innovation, IT, and Medical Tourism sectors worldwide. The Awards recognise the rapid growth of these sectors worldwide, and the capacity of individuals to influence and set new performance standards across countries, regions and the world. The Awards focus on elevated performance; the creation of new business models; contrarian thinking; recognising and embracing new trends; market leadership; inspirational performance and the elevation of customer experience.